Panino Giusto San Babila

Milan, 2014


Creative direction: Sandra Tarruella Interioristas
Responsible: Cecilia Moretti
Collaborators: Núria Calderón, Anna Torndelacreu
Area: 400 m2
Customer: Panino Giusto
Photographer: Matteo Cremonini

The new Panino Giusto in San Babila, Milan, was born based on an idea following the premise of the first project we did in Largo Carrobbio, while adapting it to both, the new requirements of our client and the new location.

Thus, the nod to Milanese Italian Design – from the 50´s through the 70´s – is still present, although more subtly than the first Panino, together with the use of Panino Giusto´s corporate colors: red, green, and white / beige tones. Hence, acquiring a combination, as in Largo Carrobbio, that helps us create an atmosphere where the customer, when entering the restaurant, can perceive and feel the essence of Panino Giusto.

Besides San Babila´s project, we had three other important elements that influenced the final result: the possibility of having a covered terrace in the city center, the reuse of most of what was in the existing premises and the use of strong and resistant materials to respond to the high number of visitors.

While at the same time that we reutilized existing tables, ceiling lighting, and the HVAC system, we had the priority to achieve a warm and cozy ambience.