Turris Gracia

Barcelona, 2017

STORES

Creative direction: Tarruella Trenchs
Responsible: Núria Calderón
Collaborators: Elsa Noms, Pía Galofré
Area: 25 m2
Customer: Turris Panem
Photographer: Meritxell Arjalaguer
Graphic design: Fauna

Turris Gracia bakery renovation, located on Gran de Gràcia street in Barcelona, is an adaptation of the first store designed in Illa Diagonal. We renovated the retail space with the aim of conveying the brand’s values, turning it into a bakery with a retail area. The industrial-inspired space draws inspiration from traditional bakeries, emphasizing the tradition and craftsmanship of the trade, with the intention of involving the customer more in the creation process.

As for the presentation of bread, it is displayed in wicker baskets hung on vertical iron profiles, combined with shelves. Furniture made of iron, evoking the carts used in the bakery, and a long wooden table with trestles serve as counters for bread, pastries, and bakery products.

 

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