stores
Barcelona, 2017
The new Turris bakery on Gran de Gracia Street, in Barcelona, is an adaptation of the first store designed in the Illa Diagonal using the new corporate image.
The area of the sales area is modified by transmitting the values of the brand; a workroom with a point of sale. This space, having an industrial appearance, is inspired by life-long bakeries , enhancing the tradition and craftsmanship of the trade, meant for customers to interact more in the creation process.
Bread is exposed inside wicker baskets that are hung in vertical raw steel profiles that are combined with shelves. Furniture pieces made of raw steel, reminiscent of carts used in the workroom and a long wooden table with easels, serve as counters to display bread, baked goods and pastries.
A wall is finished with an industrial corrugated metal sheet in white color that provides a neutral space.
The facade has wider openings to allow more natural light inside and, thus, the store is more visible from the street. The slim wooden frame is combined – on the upper side – with an oak wood cover that serves as a support to place the logo painted with stencil, following the graphic design concept.
As a differential element of this place, we have suspended from the ceiling some pine wood lamps that serve to fix some warm lines that bring simplicity and austerity to the space. This is a new version from a previous design made in Turris Borrell, but here placed horizontally.
Creative direction: Tarruella Trenchs
Project leader: Núria Calderón
Colaborators: Elsa Noms, Pía Galofré
Surface: 25 m2
Client: Turris Panem
Photography: Meritxell Arjalaguer
Graphic design: Fauna
< ←
Stores
Barcelona, 2017
The new Turris bakery on Gran de Gracia Street, in Barcelona, is an adaptation of the first store designed in the Illa Diagonal using the new corporate image.
The area of the sales area is modified by transmitting the values of the brand; a workroom with a point of sale. This space, having an industrial appearance, is inspired by life-long bakeries , enhancing the tradition and craftsmanship of the trade, meant for customers to interact more in the creation process.
Bread is exposed inside wicker baskets that are hung in vertical raw steel profiles that are combined with shelves. Furniture pieces made of raw steel, reminiscent of carts used in the workroom and a long wooden table with easels, serve as counters to display bread, baked goods and pastries.
A wall is finished with an industrial corrugated metal sheet in white color that provides a neutral space.
The facade has wider openings to allow more natural light inside and, thus, the store is more visible from the street. The slim wooden frame is combined – on the upper side – with an oak wood cover that serves as a support to place the logo painted with stencil, following the graphic design concept.
As a differential element of this place, we have suspended from the ceiling some pine wood lamps that serve to fix some warm lines that bring simplicity and austerity to the space. This is a new version from a previous design made in Turris Borrell, but here placed horizontally.
Creative direction: Tarruella Trenchs
Project leader: Núria Calderón
Colaborators: Elsa Noms, Pía Galofré
Surface: 25 m2
Client: Turris Panem
Photography: Meritxell Arjalaguer
Graphic design: Fauna