stores
Alicante, 2017
The new Rocambolesc ice cream shop is located on Maisonnave Avenue, Alicante, in one storefront of a well-known brand of shopping galleries. In this shop we have tried to make a small evolution to the concept, so that the store has its own character, yet maintaining the original image of the brand.
The small depth of the space conditioned the new layout distribution, if compared to the previous stores designed. And even though it is a space with a wide façade, it does not allow customers to enter through it, therefore leaving a horizontal opening to be resolved.
These constraints have forced us to dismantle the ice cream counter. It has been divided into three cubes that have elaborate and colorful shapes, and are classified according to the temperature of the toppings being served.
We have been inspired by the aesthetics of the bauhaus theater – by using pure geometrical shapes and colors – which has allowed us to simplify the ice cream machine, and made us give more relevance to the furniture pieces, to evolve and adapt the aesthetics of the existing premises.
Creative direction: Tarruella Trenchs
Project leader: Olga Pajares, Anna Torndelacreu
Colaborators: Pia Galofré
Surface: 29 m2
Client: Germans Roca
Photography: Meritxell Arjalaguer
Graphic design: Run Design
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Stores
Alicante, 2017
The new Rocambolesc ice cream shop is located on Maisonnave Avenue, Alicante, in one storefront of a well-known brand of shopping galleries. In this shop we have tried to make a small evolution to the concept, so that the store has its own character, yet maintaining the original image of the brand.
The small depth of the space conditioned the new layout distribution, if compared to the previous stores designed. And even though it is a space with a wide façade, it does not allow customers to enter through it, therefore leaving a horizontal opening to be resolved.
These constraints have forced us to dismantle the ice cream counter. It has been divided into three cubes that have elaborate and colorful shapes, and are classified according to the temperature of the toppings being served.
We have been inspired by the aesthetics of the bauhaus theater – by using pure geometrical shapes and colors – which has allowed us to simplify the ice cream machine, and made us give more relevance to the furniture pieces, to evolve and adapt the aesthetics of the existing premises.
Creative direction: Tarruella Trenchs
Project leader: Olga Pajares, Anna Torndelacreu
Colaborators: Pia Galofré
Surface: 29 m2
Client: Germans Roca
Photography: Meritxell Arjalaguer
Graphic design: Run Design