Rocambolesc Alicante
Creative direction:
Sandra Tarruella Interioristas
Responsible:
Olga Pajares, Anna Torndelacreu
Collaborators:
Pia Galofré
Area:
29 m2
Customer: Germans Roca
Photographer: Meritxell Arjalaguer
Graphic design: Run Design
Rocambolesc Alicante ice cream parlor design, located on Maisonnave Avenue, adds a new dimension to the renowned brand, adapting to the particularities of the space it occupies: one of the shop windows of a prestigious chain of galleries.
The uniqueness of this space, characterized by its limited depth and a wide opening in the facade, posed creative challenges that led to a unique evolution of the design, allowing the store to maintain its distinctive identity while adapting to its specific environment.
The limited layout of the space led to a restructuring of the traditional ice cream counter, dividing it into three independent cubes, each intended for different temperatures of toppings. These cubes not only offer functionality but also stand out for their intricate and colorful shapes, adding a visually appealing touch to the overall design.
Inspiration from the aesthetics of Bauhaus theater has influenced the choice of pure geometric shapes and vibrant colors, reflected in a simplified ice cream machine and the importance given to furniture pieces. This aesthetic choice not only adapts to the space but also reflects the continuous evolution of Rocambolesc’s design.
In conclusion, the design of the Rocambolesc ice cream parlor in Alicante not only gracefully integrates into its commercial environment but also demonstrates the brand’s ability to reinvent itself while maintaining its essence, offering customers a unique experience at each location.
Discover here other stores renovated and designed by the Sandra Tarruella Interioristas studio.