Rocambolesc Liceu

Barcelona, 2016


Creative direction: Tarruella Trenchs
Responsible: Olga Pajares
Collaborators: Anna Torndelacreu, Barbara Beserra
Area: 27 m2
Customer: Germans Roca
Photographer: Meritxell Arjalaguer
Graphic design: Run Design

The new Rocambolesc ice-cream shop is located in the Gran Teatre del Liceu in Barcelona, an opera house located on an emblematic location right in the center of the city.

The aesthetics of the earlier stores has been maintained, and we have adapted it to the new space, which differentiates from the other shops  due to its high 4 meter ceiling and a large window. The large dimensions allow to place on the front wall a main feature –  an installation of a large machine that shows the origin of the ice-cream making (made by Ramón de los Heros) and incorporates the signage of the store with a warm neon light.