Rocambolesc Liceu

Barcelona, 2016

STORES

Creative direction: Sandra Tarruella Interioristas
Responsible: Olga Pajares
Collaborators: Anna Torndelacreu, Barbara Beserra
Area: 27 m2
Customer: Germans Roca
Photographer: Meritxell Arjalaguer
Graphic design: Run Design

Rocambolesc Liceu ice cream parlor design in Barcelona marks a milestone in the heart of the city. This establishment, located in an emblematic location, has managed to adapt the unique aesthetic of previous stores to a renewed space, distinguished by its impressive height of four meters and expansive windows that allow abundant natural light to enter.

In this context of renovation, the magnitude of this new location provides the opportunity to highlight the front wall as the central element of the design. A monumental machine, carefully designed by Ramón de los Heros, has been installed on it, paying homage to the artisanal and creative origin of the ice creams that characterize Rocambolesc. The presence of this impressive machine not only serves as a functional work of art but also acts as the focal point of the space, capturing the attention of visitors.

The store is further distinguished by the inclusion of the illuminated sign with warm neon light, adding a distinctive and welcoming touch to the whole. This design element not only serves as a brand identifier but also contributes to creating a unique and memorable atmosphere.

With the design of the Rocambolesc ice cream parlor at the Liceu, the ice cream parlor continues its tradition of offering exceptional sensory experiences, merging the artisanal quality of its products with carefully thought-out design. This space represents a celebration of creativity, tradition, and gastronomic delight in the heart of Barcelona. Ultimately, the new ice cream parlor at the Gran Teatre del Liceu not only marks an evolution in the Rocambolesc concept but also consolidates its position as a benchmark in the fusion of design and gastronomic experience.

Discover here other stores renovated and designed by the Sandra Tarruella Interioristas studio.